07 Nov 2013

Marketing Healthy Foods to Children

No Comments #fitkids, Childhood Obesity, Fit Kids, Healthy Eating, Opinion, Tips

Marketing products to children using familiar characters is a way to get kids attracted to certain items. Banking on familiarity, kids are naturally drawn to items that their “heroes” are touting. “If it is good enough for Superman, it is good enough for me,” are what kids are thinking. Also, products know that the moment they begin to use licensed characters (which you must have rights to do) they know their product will see, what I refer to as the “Oprah Effect.” (I am sure there are sales reports to show a spike in sales once the product has been associated with a familiar children’s character-take your pick on which one.)

But now, it is time to use this marketing power for good. Hearing today that Sesame Workshop will allow the Produce Marketing Association to use their muppet characters to help market fruits and vegetables comes at no surprise. Although, I am thrilled to hear that they will be waiving licensing fees for PMA’s growers to use the familiar characters. This is great news. And with the First Lady’s Let’s Move initiative behind this new partnership, this is definitely a step in the right direction.

I welcome the opportunity to teach my preschooler about healthy eating at every meal we have together. Each time I eat with my children, is another chance I get to talk about food: why we eat, why what we eat should be healthy, why we should eat healthy food, and so on. Fit Kids Playground is a supporter of Sesame Workshop and their Healthy Habits for Life initiative. Integrating messages through everyday life is how it’s done. I hope that my kids are soon begging me to buy fruits and vegetables, and if it because there is an Elmo sticker on the apple, then so be it. At least they are eating an apple. At least they are showing an interest. It’s a start to healthy habits.

At Fit Kids Playground, we fully believe that the younger generation holds the key through preschool education pertaining to healthy eating. The exposure alone at an early age will teach kids to learn about where their food comes from, that it is important to eat a rainbow and that they should be eating a fruit or vegetable with EVERY meal. There are simple ways to start to introduce these concepts early on, but “early on” are the key words.

So I will be on the look out in early 2014 for Big Bird Bananas or Red Delicious Elmo Apples…because that is what some of us already do, right? I’ve made my own Abby’s Amazing Apples with “magic sprinkles” on peanut butter on apples. (Try it for yourself! It worked! My daughter LOVED her apple snack!) You don’t need a license to get creative. You just need a little creative magic to get you thinking about a way to disguise asparagus. If you make it fun, 9 times out of 10, kids will respond. So it’s worth a try.

Do you have fun names for healthy food you cook that you market to your kids at your house? Tell us how you get them to eat healthy food! We are always looking for new ideas.

Insider Mom Tip: Eat a Rainbow of fruits and veggies everyday! We love the Today I Ate a Rainbow Chart that goes on your fridge and acts as a game! Hope on over and meet Kia, a Mom in action and on a mission to help kids eat healthier!

11 Oct 2013

Elmo Can’t Stop Singing! Sesame Street Live hits Tampa Bay!

No Comments #fitkids, Back to School, Childhood Obesity, Deal, Fit Kids, Push Away The Screen, Race, Review, St. Petersburg, Tampa, Tampa Bay

Can't Stop Singing

Can’t Stop Singing

Sesame Street Live is the hottest ticket on the street in Tampa Bay! November 1-2, Sesame Street Live will take over USF and preform “Can’t Stop Singing” where all your favorite characters will become under a spell because Elmo got a hold of Abby’s Cadabby’s magic wand and now they all can’t stop singing!!!

We love Sesame Street and hope your kids will enjoy the fun loving and educational characters live in person!

Tickets are on sale today for more cities all over the US and Canada and will be going fast! Enjoy the show!!!

11 Oct 2013

The PlaySmart Challenge: Kids, Brain and Brawn in Tampa Bay

3 Comments #fitkids, Active Kids, Fit Kids, Healthy Eating, Non-Profit, Partners, Play, Push Away The Screen, Race, St. Petersburg, Tampa, Tampa Bay
Playsmart's Brains and Brawn Kids Adventure Challenge

Playsmart’s Brains and Brawn Kids Adventure Challenge

We are so excited to see a new kind of adventure race! One that takes kids to use their brains on a higher level. PlaySmart, a national non-profit organization that provides athletic and academic opportunities to America’s youth, will host the 1st Annual “Brains and Brawn” Kids Adventure Challenge in Tampa Bay on November 10th, 2013 at Al Lopez Park. How much fun does this sound: climbs/slides, mud runs, slime tunnels, tire rolls, low crawl spaces, sprint races and other elements throughout the park will be what kids are challenged to achieve.

Team are encouraged to participate together to “think” about how to compete in these adventures. Have a really cool team name and gear? Could win you a prize! Healthy snacks will be provided by GoGo squeeZ. And of course, everyone who competes (ages 5-14) will receive a medal.

There is an early bird discount and honestly, it sounds like so much fun! Hope your fit kids are ready to push away the screen for a day of a REAL adventure!

Sign up today!

06 Feb 2013

Push Away the Screen Giveaway: Disney Live! Mickey’s Music Festival comes to Tampa!

4 Comments Uncategorized

We are starting off 2013 with lots of Push Away the Screen Giveaways! There is so much to do here in Tampa Bay that you should be pushing away the screen more often and getting outside or on the town to see what awesome things are going down!

This week’s Push Away the Screen Giveaway is from Disney Live! Mickey’s Music Festival! Coming to the Tampa Bay Times Forum on March 2! Our giveaway is for a for a family 4-pack of tickets to the March 2nd, 5:30 PM show! It’s going to be such a great time!

Mickey Mouse and friends rock the world with the stars from The Little Mermaid, Aladdin and Disney/Pixar’s Toy Story in their new touring show Disney Live! Mickey’s Music Festival. Disney hits are remixed to the hottest sounds of today featuring hip hop, pop, swing, reggae, rock, country and much more! The irresistible lineup of performers, including Mickey, Minnie, Donald and Goofy; Ariel, Sebastian and Ursula; Jasmine, Aladdin and Genie; and Woody, Buzz and Jessie; are among the more than 25 Disney stars featured in this jam session fit for the entire family! You can’t resist dancing, singing, playing your air-guitar and laughing with this band of characters! Come join them at Disney Live! Mickey’s Music Festival for a lively concert experience guaranteed to deliver enough rockin’ memories to last a lifetime.

Here’s a sneak preview!

At Fit Kids Playground we know that pushing away the screen is so important! We hope that you, as parents, will continue to make an effort to go do something with your kids and family instead of watching TV!

To Enter the Push Away The Screen Giveaway:

1. Leave a comment on this post and tell us your child’s favorite sport or activity.
2. You must be signed up for our Fit Kids Playground Monthly Newsletter in order to win. Look Here! ——————————————–>>>>>>>>>>>>>>>>>>>>>>
3. Based on you comment number, a random number will be chosen via Random.org to determine the winner using the number of final comments entered.
4. Winner will be notified via e-mail and tickets will be left at the Tampa Bay Times Forum Box Office. Photo ID is required. This giveaway is for 4 tickets to the Disney Live! Mickey’s Music Festival playing at the Tampa Bay Times Forum on March 2, 2013 at 5:30pm.
5. Contest ends at 9am EST Friday, February 15, 2013.

Tickets have been provided to me in compensation for this post. All opinions are my own.

The Push Away the Screen Giveaway a part of the Fit Kids Playground commitment to healthy kids and active lifestyles. We are a part of the We Can! Program that promotes eating healthier, moving more and pushing away the screen.

08 Jan 2013

Truck Farm Tampa appears on Daytime TV

No Comments Uncategorized

It’s a bird! It’s a plane! Wait! It’s Truck Farm? What? A garden in a truck? Yup! Truck Farm Tampa is back in action for 2013 because of Chipotle Mexican Grill and its 2013 sponsorship of the Tampa fleet. Truck Farm Tampa is owned and operated by Fit Kids Playground founder, Marisa Langford.

Truck Farm Tampa was featured on Daytime TV on Jaunary 8, 2013. Thrilled to share our story with a national audience, we wanted to show how easy it really is to grow something in anything! We featured the “crazy garden” activity and a farm to table salsa (recipe from Chipotle Mexican Grill). “We were excited to announce our 2013 Chipotle Truck Farm Tampa Tour to the Tampa Bay area!” said Marisa Langford, owner of Truck Farm Tampa and founder of Fit Kids Playground. “We now have a block of free classes that we can offer to local schools and community events to demonstrate our mission, the simple fact that one can grow anything anywhere as long as you have sun, soil, water air!”

The 2013 Chipotle Truck Farm Tampa Tour was first featured in the Tampa Tribune’s ‘Business & Money’ section on Sunday, December 16, 2012.

If you are interested in more information on a visit Truck Farm Tampa or Fit Kids Playground, please use the contact form to reach Marisa Langford directly.